Public Relations

The power of PR can leverage your marketing dollar far beyond a single marketing venue. PR communicates your message to your target audience via a 3rd party like a media outlet, charitable event, or an award or social network. It is often the most cost effective way to market but requires planning and consistent application. More people will visit a restaurant or see a movie based upon favorable word of mouth than a beautiful ad! Your reputation and expertise can be validated and amplified via strategic PR:

Positioning Strategy
Message Development
Press Release development & distribution
Media pitches to select venues
Feature article placement
Community Outreach
Event & Award strategies
Media Kit Development

Visit our Results page for features and awards facilitated  by CA.  Social Media has become a conduit of modern PR. Contact Us or call 703-431-1547 to learn more!